When it comes to making more money with your Google AdWords traffic you have to realize that one of the easiest ways to make this happen is to increase the conversion rate of your landing pages. In this article I want to show you exactly how to make this happen and how you can make more money from doing this.
Step #1 - Make sure you are using segmented landing pages for your keywords.
You have to realize that if you are using the same landing page for every keyword that you are bidding on you are going to miss out on getting more conversions.
You have to realize that when you segment your landing pages you are able to do a better job at targeting your traffic and when you do this you will get more subscribers and more leads.
Step #2 - You have to make sure you are focused on testing more then one version of your landing page.
One of the biggest mistakes people make is the fact that they don't test different versions of their landing pages and they end up not getting a lot of conversions.
So what you need to make sure you do is test different versions of the pages that you have to see if making some small changes will give you a big boost in your response rate.
Sometimes it only takes a really small change to actually give you a massive increase in response. So make sure you do some tests so you can figure out what those changes need to be.
Friday, February 10, 2012
Re-Energize Your Job Search
2010 has arrived. January is traditionally the largest job search month of the year. Most people use the "start a new" mind set to motivate and initiate the job search process. New corporate budgets in place typically include hiring mandates that begin with the New Year too. If you're a medical, pharmaceutical or healthcare rep it's the boat that still shows in the best careers of 2010.
Feel good that there are jobs that will be filled this year. In a recent conversation with one of our clients I was told that they are showing significant interest from hiring companies to increase workforces within many healthcare, medical and pharmaceutical verticals. So how do you get when of these jobs you ask? You need to think outside the box and put a new spin on your search.
Let technology be your friend and think out of the box a bit. Promote yourself and socialize in networks that mirror where you want to be. LinkedIn is a great social media career networking tool to grab the pulse of almost any career vertical you can think of. You'll find subject matter experts, groups, jobs, advice and contacts. On the recreational side you may consider Facebook as they offer job options as well. I do caution that you make certain your profile is acceptable for professional standards as employers may see more than you want them too.
Create a visual presentation of yourself that can showcase your works. The job market is competitive at the very least right now. If you have done an exceptional job, have awards, received rave reviews from clients or customers? Don't just mention it show them! We are in a visual society. People like to look at pictures. They tell a story and if done correctly validate and sell you to the employer. A visual web page or Bragfolio emailed or included within your job search efforts can make a difference. Including this useful tool online wherever you can creates awareness and buzz about you. Take advantage and get that new job!
Feel good that there are jobs that will be filled this year. In a recent conversation with one of our clients I was told that they are showing significant interest from hiring companies to increase workforces within many healthcare, medical and pharmaceutical verticals. So how do you get when of these jobs you ask? You need to think outside the box and put a new spin on your search.
Let technology be your friend and think out of the box a bit. Promote yourself and socialize in networks that mirror where you want to be. LinkedIn is a great social media career networking tool to grab the pulse of almost any career vertical you can think of. You'll find subject matter experts, groups, jobs, advice and contacts. On the recreational side you may consider Facebook as they offer job options as well. I do caution that you make certain your profile is acceptable for professional standards as employers may see more than you want them too.
Create a visual presentation of yourself that can showcase your works. The job market is competitive at the very least right now. If you have done an exceptional job, have awards, received rave reviews from clients or customers? Don't just mention it show them! We are in a visual society. People like to look at pictures. They tell a story and if done correctly validate and sell you to the employer. A visual web page or Bragfolio emailed or included within your job search efforts can make a difference. Including this useful tool online wherever you can creates awareness and buzz about you. Take advantage and get that new job!
The ONLY 5 Things That Should Be on Your Capture Page
There needs to be exactly 5 parts to your capture page. Any more or any less and you will drastically reduce your lead conversion rate. The capture page has one function and one function only- to collect a visitor's information for future marketing.
The 5 Components are as follows:
Pre-Headline, Headline, Sub-Headline, Bullet Points, and a Call to Action. That's it. This is the magic combination that has been used for years to make a lot of people a ridiculous amount of money.
Pre-Headline.
The Pre-Headline introduces the concept of what we're offering on our capture page. It's located on the very top of the page, usually a smaller font, and often times bolded. In staying consistent with your advertising, make sure you provide information specific to your market and what they're looking for.
Headline.
The main Headline must scream out with curiosity about what your prospect wants. Whatever you're offering on this page, you must present it in such a way that your prospect simply must have it. Offering someone a truly useful report answering all their questions for FREE?!!! Why wouldn't they want to opt-in to get it? This should be the largest font on your page. I prefer to use red as the color for this font, and this is usually the only time I deviate from using black.
Sub-Headline.
The Sub-Headline lies directly below the Headline. It expands on what was explained in the headline. It's job is to describe the benefits and tie them back to the prospects. Why do they want what you have? How will it help them?
Bullet Points.
Here's where you get into the meat of what you're offering. You explain all the benefits of what you're capture page offers. Notice I said Benefit. Features of your offer aren't important to your prospect. They need to understand what your offer will do for them. How will it make their life better? Relieve their stress? Give them their time back? Whatever the benefits of your offer, make sure your prospects see them.
Call to Action.
This is the final component of your capture page. It's where you capture the prospect's information. If you've set up your marketing campaign correctly, you've already established an account with an Autoresponder that will capture the prospect's email and will market to them on a scheduled basis. You'll want to have a form here that captures the prospects info in order to send them the information promised on the page. Something to take note of: Every required field of data you add to your form will reduce your conversion rate. I prefer to ask only for first name and email address. This is really all you need to start your marketing campaign with these prospects. Start asking for address, phone number, etc... and you're going to scare some people away. It may not seem like a big difference, but trust me, the number of people that opt-in will diminish.
So that's it. Although simple, this is truly the formula that works. A little known secret is that an ugly capture page with great text will wipe the floor with a flashy expensive one every time. And remember, once they opt-in, one of the keys to success in this arena is to over-deliver when it comes to your prospect's expectations. Providing truly valuable free information will go a long way in establishing a relationship with them.
The 5 Components are as follows:
Pre-Headline, Headline, Sub-Headline, Bullet Points, and a Call to Action. That's it. This is the magic combination that has been used for years to make a lot of people a ridiculous amount of money.
Pre-Headline.
The Pre-Headline introduces the concept of what we're offering on our capture page. It's located on the very top of the page, usually a smaller font, and often times bolded. In staying consistent with your advertising, make sure you provide information specific to your market and what they're looking for.
Headline.
The main Headline must scream out with curiosity about what your prospect wants. Whatever you're offering on this page, you must present it in such a way that your prospect simply must have it. Offering someone a truly useful report answering all their questions for FREE?!!! Why wouldn't they want to opt-in to get it? This should be the largest font on your page. I prefer to use red as the color for this font, and this is usually the only time I deviate from using black.
Sub-Headline.
The Sub-Headline lies directly below the Headline. It expands on what was explained in the headline. It's job is to describe the benefits and tie them back to the prospects. Why do they want what you have? How will it help them?
Bullet Points.
Here's where you get into the meat of what you're offering. You explain all the benefits of what you're capture page offers. Notice I said Benefit. Features of your offer aren't important to your prospect. They need to understand what your offer will do for them. How will it make their life better? Relieve their stress? Give them their time back? Whatever the benefits of your offer, make sure your prospects see them.
Call to Action.
This is the final component of your capture page. It's where you capture the prospect's information. If you've set up your marketing campaign correctly, you've already established an account with an Autoresponder that will capture the prospect's email and will market to them on a scheduled basis. You'll want to have a form here that captures the prospects info in order to send them the information promised on the page. Something to take note of: Every required field of data you add to your form will reduce your conversion rate. I prefer to ask only for first name and email address. This is really all you need to start your marketing campaign with these prospects. Start asking for address, phone number, etc... and you're going to scare some people away. It may not seem like a big difference, but trust me, the number of people that opt-in will diminish.
So that's it. Although simple, this is truly the formula that works. A little known secret is that an ugly capture page with great text will wipe the floor with a flashy expensive one every time. And remember, once they opt-in, one of the keys to success in this arena is to over-deliver when it comes to your prospect's expectations. Providing truly valuable free information will go a long way in establishing a relationship with them.
Setting Up Your Squeeze Page
If you have decided to become an affiliate promoting any product, you need to make sure that you have a squeeze page for each product you are trying to sell. It is extremely important to use your squeeze page to capture your visitors' information. It's best to do this by giving away a free offer for them to download something before sending them off to the company website that you're an affiliate for. However, there are some rules for putting them together.
If you want to become an affiliate for anyone's products, you should always ensure that you're going to drive traffic to your own webpage first rather than just driving traffic to somebody's else's affiliate link/program. The last thing you want is for them to have access to all of the people that you helped drive to their site. You need to make it beneficial to you too. So, having your own page and capturing the names of those individuals visiting your website is essential to having a lasting business. This will allow you to sell to those same visitors again in the future. Now, how do you make them happen? How do you put your squeeze page together?
Well, the first thing is, you've got to put together your squeeze page. One of the quickest and easiest ways to put together a squeeze page is by hiring somebody that specializes in doing squeeze pages. One of the best places to go is Webmaster4hire. I've been using him for years and he does an excellent job. I'd recommend him again and again simply because he is that good. If you explain everything you need, it'll be done just right. Webmaster4hire is one of the best investments I've ever made in my business.
You'll not only need to have an aesthetically pleasing squeeze page to send your visitors to, but you'll also require special autoresponder software that manages your list. This will allow you to send important information, messages and offers to your list any time of day. The autoresponder program that I recommend is Autoresponse Plus. This is my recommendation but you can use any other program since there are so many good ones. Some others are Aweber as well as GetResponse There are a lot of great autoresponder programs available. These are quite popular ones that are also very good choices.
Stay tuned! In part 2 of this article series, I'll explain exactly how you set up your squeeze page using Autoresponser Plus.
If you want to become an affiliate for anyone's products, you should always ensure that you're going to drive traffic to your own webpage first rather than just driving traffic to somebody's else's affiliate link/program. The last thing you want is for them to have access to all of the people that you helped drive to their site. You need to make it beneficial to you too. So, having your own page and capturing the names of those individuals visiting your website is essential to having a lasting business. This will allow you to sell to those same visitors again in the future. Now, how do you make them happen? How do you put your squeeze page together?
Well, the first thing is, you've got to put together your squeeze page. One of the quickest and easiest ways to put together a squeeze page is by hiring somebody that specializes in doing squeeze pages. One of the best places to go is Webmaster4hire. I've been using him for years and he does an excellent job. I'd recommend him again and again simply because he is that good. If you explain everything you need, it'll be done just right. Webmaster4hire is one of the best investments I've ever made in my business.
You'll not only need to have an aesthetically pleasing squeeze page to send your visitors to, but you'll also require special autoresponder software that manages your list. This will allow you to send important information, messages and offers to your list any time of day. The autoresponder program that I recommend is Autoresponse Plus. This is my recommendation but you can use any other program since there are so many good ones. Some others are Aweber as well as GetResponse There are a lot of great autoresponder programs available. These are quite popular ones that are also very good choices.
Stay tuned! In part 2 of this article series, I'll explain exactly how you set up your squeeze page using Autoresponser Plus.
Home Page Design - Why Does Your Home Page Exist?
Before you do anything else... before you chose your colors, before you choose your images, before you write your copy... you need to know what the purpose of your landing page is.
Without knowing your home page's purpose you run the risk of
Having too many calls to action
Not having a call to action at all
Being cluttered and confusing
Hurting your online reputation
Wasting your time
If you don't know the purpose of your landing page, how will you know it is doing it's job? How will you know it is effective?
There are several purposes a home page can have:
It can build your brand
It can grow your list
It can sell a product or service
It can showcase your expertise
It can build relationships with prospects
It can even to a combination of these things. But you must know what you want it to do before you design it. The French writer and poet, Rene Daumal once said of language that "It is still not enough for language to have clarity and content... it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion." The same is true of your landing page.
If the page your online visitor lands on chatters and babbles, the visitor will leave never to return leaving nothing but a blip in your web analytics.
This is death to your online presence.
So be clear on what you want to accomplish with your website, your landing pages, your home page and any presence you create on the web and you will experience greater success and return on time invested.
Without knowing your home page's purpose you run the risk of
Having too many calls to action
Not having a call to action at all
Being cluttered and confusing
Hurting your online reputation
Wasting your time
If you don't know the purpose of your landing page, how will you know it is doing it's job? How will you know it is effective?
There are several purposes a home page can have:
It can build your brand
It can grow your list
It can sell a product or service
It can showcase your expertise
It can build relationships with prospects
It can even to a combination of these things. But you must know what you want it to do before you design it. The French writer and poet, Rene Daumal once said of language that "It is still not enough for language to have clarity and content... it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion." The same is true of your landing page.
If the page your online visitor lands on chatters and babbles, the visitor will leave never to return leaving nothing but a blip in your web analytics.
This is death to your online presence.
So be clear on what you want to accomplish with your website, your landing pages, your home page and any presence you create on the web and you will experience greater success and return on time invested.
Are All Your Job Search Eggs in One Basket?
I knew a guy once that would apply to about 100 jobs and get two call backs. First off, those aren't great odds and pretty much tell me something isn't right here. But, secondly - what was even worse was that after he received the call backs he promptly ended his job search. He would declare, I know I'll get one of these jobs so I don't have to look anymore. Ok, well maybe he wouldn't march around, sword in hand, declaring these statements boldly; but that is pretty much what he was saying by abruptly stopping his job search. This wasn't that long ago and I know you're thinking who would do such a thing is this economy? Here are some no brainer tips for a successful job search:
1. Just because you receive a call back for an interview does not mean you can stop your job search.
2. Just because your interview went outstanding does not mean you can stop your job search.
3. Unless you have a firm offer on the table you have accepted, completed new hire paperwork, and have a start date do not stop your job search.
4. If you are unemployed, about to be laid off, or in a bad situation at your current employer; treat finding a job LIKE A JOB! A 40-hour a week job.
How can I spend 40 hours a week looking for a job? There are ways my friend! Contrary to popular belief applying online is not the only way to find a job. Behold! A list of 6 other ways to find a job.
1. Broadcast letters. After staying home for the first year after my daughter was born I needed a proactive way other then applying online to find a job. I was lucky enough to know EXACTLY what I wanted to do when I went back to work so this is what I did. I printed out on professional resume paper my resume and cover letter and sent it to every staffing agency and recruiting office within a 45 mile radius of my house. I got more call backs from this then I did applying online.
2. Door-to-door. Albeit more time consuming - dropping a professional resume off in person still speaks volumes. (Do not attempt this if you are an executive.) Professional and entry-level job seekers go wild. Even if they don't have a "We're Hiring" sign in the window you would be surprised how many people do not post jobs. In fact, I read an interesting statistic the other day that said 75% of jobs are not even posted! In addition to that, when I left my full time position to operate the business full time I had the Regional VP ask me how we could fill the position without posting the job or dealing with a HUGE influx of applications. It wasn't worth the hassle to them. WOW, did that ever open my eyes to how things have changed. And it should yours too.
3. Network. You always hear it said - it's not always what you know but who you know. That is the truth! Prime example, when I left my position my sister-in-law was actually looking to return to work after 3 years of staying at home to raise her children. She knew nothing about HR and certainly wasn't at an HR Mgmt level but they decided to make the role more administrative vs. management and offered her the position.
4. Social networking. I never really believed how fruitful this could be until I made the change and got really involved on LinkedIn. Now I'm addicted. I love the site, I have 48 groups I'm in and I've connected with professionals I never would have, had I not joined. In fact, because of my profile and active participation I've received multiple offers to publish my content and you can now read my blog and career articles across the net! Not to mention several organizations have contacted us about having our samples in their software programs and website databases. I'm telling you - IT WORKS! Get smart and get a facebook page, twitter account, and LinkedIn account. Keep it professional and make them work for you.
5. Get your resume on the net. Not just on job boards ON THE INTERNET! I meet clients every day who are taking advantage of technology and publishing their resumes and cover letters on the internet. They have their own websites and their own professional brand. This is not only forward-thinking and visionary, it's genius and it works!
6. Be creative! The sky is the limit, I know one person who printed up her resume on flyers and went around store parking lots putting her resume on cars. Crazy or genius? She had a job that same week.
There are many other avenues to pursue in your job hunt as well, like I said the sky is the limit. So get creative! Think of finding a job like marketing a product or service. If you wanted to sale that product or service what would you do? Now think about that in terms of what you can do to market yourself and your personal brand!
1. Just because you receive a call back for an interview does not mean you can stop your job search.
2. Just because your interview went outstanding does not mean you can stop your job search.
3. Unless you have a firm offer on the table you have accepted, completed new hire paperwork, and have a start date do not stop your job search.
4. If you are unemployed, about to be laid off, or in a bad situation at your current employer; treat finding a job LIKE A JOB! A 40-hour a week job.
How can I spend 40 hours a week looking for a job? There are ways my friend! Contrary to popular belief applying online is not the only way to find a job. Behold! A list of 6 other ways to find a job.
1. Broadcast letters. After staying home for the first year after my daughter was born I needed a proactive way other then applying online to find a job. I was lucky enough to know EXACTLY what I wanted to do when I went back to work so this is what I did. I printed out on professional resume paper my resume and cover letter and sent it to every staffing agency and recruiting office within a 45 mile radius of my house. I got more call backs from this then I did applying online.
2. Door-to-door. Albeit more time consuming - dropping a professional resume off in person still speaks volumes. (Do not attempt this if you are an executive.) Professional and entry-level job seekers go wild. Even if they don't have a "We're Hiring" sign in the window you would be surprised how many people do not post jobs. In fact, I read an interesting statistic the other day that said 75% of jobs are not even posted! In addition to that, when I left my full time position to operate the business full time I had the Regional VP ask me how we could fill the position without posting the job or dealing with a HUGE influx of applications. It wasn't worth the hassle to them. WOW, did that ever open my eyes to how things have changed. And it should yours too.
3. Network. You always hear it said - it's not always what you know but who you know. That is the truth! Prime example, when I left my position my sister-in-law was actually looking to return to work after 3 years of staying at home to raise her children. She knew nothing about HR and certainly wasn't at an HR Mgmt level but they decided to make the role more administrative vs. management and offered her the position.
4. Social networking. I never really believed how fruitful this could be until I made the change and got really involved on LinkedIn. Now I'm addicted. I love the site, I have 48 groups I'm in and I've connected with professionals I never would have, had I not joined. In fact, because of my profile and active participation I've received multiple offers to publish my content and you can now read my blog and career articles across the net! Not to mention several organizations have contacted us about having our samples in their software programs and website databases. I'm telling you - IT WORKS! Get smart and get a facebook page, twitter account, and LinkedIn account. Keep it professional and make them work for you.
5. Get your resume on the net. Not just on job boards ON THE INTERNET! I meet clients every day who are taking advantage of technology and publishing their resumes and cover letters on the internet. They have their own websites and their own professional brand. This is not only forward-thinking and visionary, it's genius and it works!
6. Be creative! The sky is the limit, I know one person who printed up her resume on flyers and went around store parking lots putting her resume on cars. Crazy or genius? She had a job that same week.
There are many other avenues to pursue in your job hunt as well, like I said the sky is the limit. So get creative! Think of finding a job like marketing a product or service. If you wanted to sale that product or service what would you do? Now think about that in terms of what you can do to market yourself and your personal brand!
Top Tips to Improve Your SEO Page Rank
Improving your SEO page rank usually comes up as one of the main aims in any SEO campaign. It may seem as though there are an infinite amount of tactics and techniques to employ, however this is not the case. It's true that only a small amount of techniques, done effectively can help increase your ranking and SEO page rank.
Firstly, one should take care of the On page optimisation of his/her website. This is a vital starting point, and should always be the first point of call. Some key things to look out for here include: Titles, Meta tags, Header tags, Image alt text, bold/strong words and sufficient content. A well optimised page is nothing without a decent amount of content. Content is king for improving any SEO page rank. The content must also be keyword rich, one will find it's quite an art to write decent sounding content, with sufficient keywords for the search engines.
It's also important to check out your competitors, by checking their SEO page rank, you should also see who is linking to them. Make a note of the websites which are ranking highly for the keywords you want to rank for. You can the focus your efforts on copying their strategy - contacting the sites that link to them and request a link to your website. You could also examine some of the non-SEO features on their site, and see what good aspects they have - then copy them to your own site.
Now, probably the most important aspect of increasing your SEO page rank is backlinks - creating lots of them, and good quality ones too. This could be done through a range of means: article submissions, directory submissions, press releases, blog commenting, forum post - to name but a few. Now, it's up to you whether you want to outsource some of the more mundane aspects of this - to keep costs down. Or whether you would prefer to do it all in house. Sometimes, to increase your SEO page rank, it's better to write the articles and press releases yourself - especially if they are in your mother tongue.
Increasing your SEO page rank is something that requires a lot of planning, commitment, dedication and patience. Results won't be seen overnight. It's good to draw up a plan- and stick to it. This should involved a certain amount of the off-page activities discussed above - per week/month. One needs to be disciplined to carry out the work - it is a big commitment. However the results of an increased SEO page rank are undeniable. Front page on google is big money, and can make your business a wonderful success.
Lastly, to increase that lucrative google page rank one must arm himself with the tools for the job. There are many free tools online which can help with almost every aspect of the process. Research these carefully by searching online, reading blog posts, educational sites and add them to your toolbox.
So there you go, tips to increase your SEO page value -if you follow these carefully and stick to it, your page could be on the frontpage of the search engines in no time at all. Good luck!
Firstly, one should take care of the On page optimisation of his/her website. This is a vital starting point, and should always be the first point of call. Some key things to look out for here include: Titles, Meta tags, Header tags, Image alt text, bold/strong words and sufficient content. A well optimised page is nothing without a decent amount of content. Content is king for improving any SEO page rank. The content must also be keyword rich, one will find it's quite an art to write decent sounding content, with sufficient keywords for the search engines.
It's also important to check out your competitors, by checking their SEO page rank, you should also see who is linking to them. Make a note of the websites which are ranking highly for the keywords you want to rank for. You can the focus your efforts on copying their strategy - contacting the sites that link to them and request a link to your website. You could also examine some of the non-SEO features on their site, and see what good aspects they have - then copy them to your own site.
Now, probably the most important aspect of increasing your SEO page rank is backlinks - creating lots of them, and good quality ones too. This could be done through a range of means: article submissions, directory submissions, press releases, blog commenting, forum post - to name but a few. Now, it's up to you whether you want to outsource some of the more mundane aspects of this - to keep costs down. Or whether you would prefer to do it all in house. Sometimes, to increase your SEO page rank, it's better to write the articles and press releases yourself - especially if they are in your mother tongue.
Increasing your SEO page rank is something that requires a lot of planning, commitment, dedication and patience. Results won't be seen overnight. It's good to draw up a plan- and stick to it. This should involved a certain amount of the off-page activities discussed above - per week/month. One needs to be disciplined to carry out the work - it is a big commitment. However the results of an increased SEO page rank are undeniable. Front page on google is big money, and can make your business a wonderful success.
Lastly, to increase that lucrative google page rank one must arm himself with the tools for the job. There are many free tools online which can help with almost every aspect of the process. Research these carefully by searching online, reading blog posts, educational sites and add them to your toolbox.
So there you go, tips to increase your SEO page value -if you follow these carefully and stick to it, your page could be on the frontpage of the search engines in no time at all. Good luck!
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