How to Test and Tweak Your Squeeze Pages for Better Conversions

Testing and tweaking squeeze pages, also known as split-testing and opt-in or landing pages is something I never used to do but since I was shown how by my marketing coach and mentor my conversion rates have soared.

What do you need do to track the statistics of any squeeze page or web page?

It's simple;

* Get a free Google Analytics Account and add the domain you wish to track. * Add the piece of JavaScript code generated by Google for your domain to your pages * Upload your updated pages to the web * Confirm the update within your Google Analytics account * Job done, watch your stats

My squeeze pages convert between 35 and 50 percent now which although not brilliant is much better than the 8 percent I was getting prior to split-testing my squeeze pages.

The Google Website Optimizer

The use of the free "Google Website Optimizer" tool allows you to tweak and test variations of your squeeze pages until they convert the way you want. You should tweak and test variations of all your squeeze pages until you find a variation which coverts at 35 percent or better if you can.

Believe me when I say this is very achievable and not that difficult when you learn how. Many of the top affiliate and Internet marketers achieve this conversion figure at the very least with some very basic squeeze pages, In fact some boast of 65 percent - 80 percent conversion rates for some of their top landing pages.

So how do you test variations of your squeeze pages?

Well obviously you need to create variations of your squeeze pages first. You do this quite simply by editing your existing page template or by creating a new one.

Here are some things to try when tweaking your squeeze pages:

* Try adding or removing graphics from your pages * Change the headline text * Try adding a "Call to Action" * Change the colour of your headline text to red or blue or a mix of black and red * Try changing the look of the opt-in form * Add a submit button graphic * Remove any outbound links on your pages * Give your reader an irresistible offer to opt-in * Use bullet points

Once you have made a few variations of your page simply upload them to the web and add the variation url's with the free Google Optimizer tool and add the code that the Google Optimizer gives you for each variation page and upload the changes.

Please remember also that in order to test the actual conversions that you will need to have a confirmation page in place, this is the page the new opt-in is redirected to after they optin through your squeeze page.

Google goes over everything in detail so it's really easy to understand, check it out!

Make those vital tweaks and test your squeeze pages until they covert at over 35 percent, If you don't you're wasting so much time, effort and money especially if you use paid advertising methods.

Good luck with your split-testing.