The ONLY 5 Things That Should Be on Your Capture Page

There needs to be exactly 5 parts to your capture page. Any more or any less and you will drastically reduce your lead conversion rate. The capture page has one function and one function only- to collect a visitor's information for future marketing.

The 5 Components are as follows:

Pre-Headline, Headline, Sub-Headline, Bullet Points, and a Call to Action. That's it. This is the magic combination that has been used for years to make a lot of people a ridiculous amount of money.

Pre-Headline.

The Pre-Headline introduces the concept of what we're offering on our capture page. It's located on the very top of the page, usually a smaller font, and often times bolded. In staying consistent with your advertising, make sure you provide information specific to your market and what they're looking for.

Headline.

The main Headline must scream out with curiosity about what your prospect wants. Whatever you're offering on this page, you must present it in such a way that your prospect simply must have it. Offering someone a truly useful report answering all their questions for FREE?!!! Why wouldn't they want to opt-in to get it? This should be the largest font on your page. I prefer to use red as the color for this font, and this is usually the only time I deviate from using black.

Sub-Headline.

The Sub-Headline lies directly below the Headline. It expands on what was explained in the headline. It's job is to describe the benefits and tie them back to the prospects. Why do they want what you have? How will it help them?

Bullet Points.

Here's where you get into the meat of what you're offering. You explain all the benefits of what you're capture page offers. Notice I said Benefit. Features of your offer aren't important to your prospect. They need to understand what your offer will do for them. How will it make their life better? Relieve their stress? Give them their time back? Whatever the benefits of your offer, make sure your prospects see them.

Call to Action.

This is the final component of your capture page. It's where you capture the prospect's information. If you've set up your marketing campaign correctly, you've already established an account with an Autoresponder that will capture the prospect's email and will market to them on a scheduled basis. You'll want to have a form here that captures the prospects info in order to send them the information promised on the page. Something to take note of: Every required field of data you add to your form will reduce your conversion rate. I prefer to ask only for first name and email address. This is really all you need to start your marketing campaign with these prospects. Start asking for address, phone number, etc... and you're going to scare some people away. It may not seem like a big difference, but trust me, the number of people that opt-in will diminish.

So that's it. Although simple, this is truly the formula that works. A little known secret is that an ugly capture page with great text will wipe the floor with a flashy expensive one every time. And remember, once they opt-in, one of the keys to success in this arena is to over-deliver when it comes to your prospect's expectations. Providing truly valuable free information will go a long way in establishing a relationship with them.