Increase Your Landing Page Conversion Rate

The goal of an effective landing page is to get your conversion rate up. The conversion activity may be getting your visitors to sign up for a newsletter or getting them to purchase a product or service from you. Given that your visitors can choose to do a lot of actions on your website, it is your page's job to take your visitors by the hand and lead them through a series of actions which ultimately leads to your desired conversion.

Here are a few guidelines to optimizing your landing page and improving your conversion rates.

Relevancy

Think of your target audience, product and keyword when creating your landing page. The content of your page should be relevant to all these elements. Once your visitor see substantial information on your page this can entice them to dive in further into your website.

Clarity

Keeping your landing page clear, precise and direct to the point will make your visitors know what your page is all about. Don't give your visitors a mystery to solve when they arrive at your page or they could easily solve it by clicking the back button.

Have a Strong Headline

Focus on connecting with your visitors. Get down to the emotional level and find those words that they can relate to and not just a cold marketing pitch. The headline is the most important part in your landing page. It is often the part responsible if your visitor will stay or click away from your page.

List the Benefits

It is your duty as an internet marketer to know the benefits of the product or service you're selling. Get feedback or product testing results and enumerate the major benefits your visitors can get from what you are offering. In the end, results are what matters the most.