Networking is the Key to Concluding Your Job Search

Networking for a job entails using existing and new connections to leverage both the advertised and hidden job markets. Two of the most common networking approaches consist of talking to everyone you know and speaking with current and former employees of your targeted companies. Both approaches entail using a one-page marketing plan and requesting informational interviews.

To network effectively, you need to first develop a job search marketing plan. This plan will include your desired profession, industry, and geographical region. It will also include a short, written version of your elevator pitch that mentions the value you can create for potential employers. Your top twenty targeted companies will be listed with the names of appropriate hiring managers. Finally, your marketing plan will include the desired characteristics you are seeking in your targeted companies.

After completing your marketing plan, create a list of all the people you know and group them by their perceived ability to aid your job search. Reach out to these individuals, ask for their advice, and set up informational interviews. For these meetings let them know that you are in transition and will like for them to review your one page marketing plan. Listen and incorporate their feedback into your marketing plan. Also ask for referrals to individuals they believe could help you gain a foot in the door for your targeted companies.

Simultaneously, you should use LinkedIn, alumni, and other professional databases to locate current and former employees who work at your targeted companies. Ideally, you want to generate a list of individuals who you share a common connection with. Afterward, email and/or call these individuals and request informational interviews. Learn about their company and department challenges and about their experiences. Once you develop rapport, share your elevator pitch of value and ask for referrals to other individuals who can assist you. Ideally you will want to connect with potential hiring managers and their bosses.

Once you are connected with hiring authorities and after you develop rapport with them, you should inquire about any suitable hidden and advertised opportunities. If there are available relevant jobs, ask for interviews. If there are no suitable opportunities, you should ask to stay in touch and for referrals to other hiring authorities you can continue dialogue with. You should continue this process until you accept a job offer.

In conclusion, networking is a job search activity you should consistently participate in. It allows you to tap into the hidden job market and gain an edge for advertised positions. By providing value in return, you will grow and nourish your network which should aid you with any future career transitions.