What should the ideal squeeze page contain, how long should it be, what's your target niche audience? These are some of the questions to address when you're creating your landing page. Your landing page has but one job to do, and that's to bring visitors into your newsletter. It's a job that needs doing extremely well though, with skill and expertise. Using the right approach is imperative to the success of your online business. Never try and sell anything off this page, because that's just simply not going to work, and anyway, it's not what the page is for.
Here are 3 considerations that can give your squeeze pages the edge over your competitors:
1. The layout of your squeeze page. Your page layout requires nothing too fussy. In fact to do anything other than purely functional is a potential disaster, as it will deter your visitor's concentration from the main purpose of the page. The only three things you should have on your page are its title, a list of benefits, and an opt-in box with a strong call to action.
2. Keep the focus of your visitor. Anything that takes away you visitor's focus from what you're squeeze page message is, will prove detrimental. This can also apply to your opt-in box being placed on your main website page if you have one. Any thing not immediately related to your visitors opting in will narrow the effectiveness. I'm not saying don't add it to you main web page, but just pointing out that it may not be as powerful; you'll lack click-though rate.
3. The length of you squeeze page doesn't need to be any longer than the depth of the screen of your laptop or PC. If it's any longer, you'll have to work harder at making it effective, as it means visitors will have to scroll down to see it all, and that all adds to extra actions and deterrents.
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